Sterling Insurance is one of the oldest insurers in the state of New York. Yet, the company’s name doesn’t fly off the lips of most Central New Yorkers. That’s because tens of millions of dollars aren’t allocated to television and radio ads like many national insurance carriers. That hasn’t stopped Sterling from strategically positioning itself in other ways, such as tailoring its insurance lines and technology to serve New York residents and businesses in a specific market. By focusing on New York State, Sterling uses its knowledge of New York geography and climate to key in on unique policy needs,…
Daniel J. MiddletonFebruary 22, 2023
